Social media activism refers to the use of social media platforms, such as Facebook, Twitter, Instagram, and TikTok, to raise awareness, promote social and political causes, and mobilize supporters for activism and advocacy efforts. It has become an important tool for activists and advocacy groups to reach a wide audience, connect with like-minded individuals, and amplify their messages. Social media activism can take many forms, including sharing information and news related to a cause, organizing events and protests, starting online campaigns and petitions, and engaging in digital advocacy and lobbying. It has been particularly effective in raising awareness about social justice issues, organizing community movements, and holding institutions and individuals accountable for their actions. However, social media activism also comes with its challenges, such as the spread of misinformation, online harassment and trolling, and the potential for echo chambers and filter bubbles. Critics also argue that social media activism can sometimes prioritize virtual signaling and performative activism over real-world impact and tangible change. Overall, social media activism has become an integral part of the contemporary activism landscape, providing new opportunities and challenges for activists and advocates to engage with audiences and advance their causes.